Landing Page Copy Grader
Paste your landing copy. Get a scored report on clarity, CTA strength, benefit-vs-feature ratio, and readability — with concrete rewrites you can ship today.
What is the Landing Page Copy Grader?
Most landing pages fail before the design loads. They use jargon, bury the benefit, or ask for a click without earning it. The Landing Page Copy Grader is a fast, objective review that scores your copy on four conversion levers — clarity, CTA strength, benefit-vs-feature ratio, and readability — and returns specific rewrites you can paste into your page.
We run a mix of proven heuristics (Flesch-Kincaid grade, sentence length, CTA density) and AI-powered critique to find the weakest lines and rewrite them in your voice. The result is a letter-grade report plus a "before / after" edit list — no vague advice, just copy you can ship.
How this tool helps you
Translate features into outcomes
The grader flags feature-heavy copy and rewrites it into benefit-driven language that answers: what's in it for me?
Strengthen weak CTAs
Identify CTAs that are vague, late, or missing entirely — and get stronger alternatives that tell the reader exactly what happens next.
Improve readability fast
See your Flesch-Kincaid grade, average sentence length, and word count so you can simplify without dumbing down.
Remove ambiguity
Spot unclear value propositions, passive voice, and generic claims that make visitors bounce instead of convert.
Get copy-paste rewrites
Every suggestion comes with a concrete before/after rewrite, not a generic tip. Edit, approve, and publish.
Benchmark before you A/B test
Use the grade as a baseline before running paid traffic or experiments. Higher starting quality usually means faster wins.
Who should use it
- • SaaS marketers launching new landing pages or refreshing existing ones.
- • Founders & growth teams writing their own homepage, pricing, or signup-page copy.
- • Copywriters & content strategists who want a second opinion before a client review.
- • Agencies running conversion copy audits as part of a CRO or PPC engagement.
Frequently asked questions
How much copy do I need to paste?+
Paste at least 40 characters — ideally a full hero section, value proposition, and CTA. The grader works best with 100–800 words of landing page copy.
What does the grade mean?+
A = strong conversion copy, B = good with minor fixes, C = needs meaningful rewriting, D/F = likely hurting conversion. The overall score is 0–10, averaged across the four sub-scores.
Which four areas does it score?+
Clarity (do visitors instantly understand the value?), CTA strength (are CTAs clear and well-placed?), benefit-to-feature ratio (are you selling outcomes or specs?), and readability (sentence length, complexity, skim-friendliness).
Can I paste homepage copy, not just landing pages?+
Yes. The grader works for homepages, product pages, pricing pages, signup pages, and any conversion-focused copy.
Do the rewrites match my brand voice?+
The optional audience and offer fields help tailor the rewrites. The AI adapts to the tone of your original copy, but you should always review and refine before publishing.
Can you rewrite my whole landing page for me?+
Yes. eSearchLogix offers conversion copywriting and landing-page optimization services. Reach out via the link below for a full page rewrite or audit.
Want a full conversion copy audit?
This grader gives you a quick score. eSearchLogix runs full landing-page copy audits, messaging workshops, and CRO programs that turn weak pages into lead engines.